About us
On 1st March 1989, the licence for a retail store STRAND for trade in fresh meat and meat products was issued by the Economic Development Unit of the Novi Sad City Council. Since then this small retail store has grown into a company which employs 160 workers.
In 2001, Meat Industry STRAND opened a plant for cutting and processing of fresh meat, and the production of meat products in Ilariona Ruvarca 3a, Novi Sad. This project was completed with the use of the company’s own financial means. The idea behind the project was to follow the latest trends in meat industry, and to continue to invest in quality products.
Meat Industry STRAND has been continuously investing in technological advances, the training of the company’s employees, advertising activities, and in widening the range of the products and their quality. The entire production process is in compliance with ISO-9001-2008 standards and HACCP concepts.
The plant for cutting and storing meat (area 2000m2) was opened in Cenej in November 2010. The building of this plant was necessary in order to increase the production capacity, and also to expand the retail network.
Food production is an honest and extremely responsible occupation! Fresh meat and meat products, as part of the daily diet, have to meet very rigorous and strict food and microbiological safety standards, and hygiene practices. They should also give pleasure and comfort to our customers.
Meat Industry STRAND sells its products in 19 retail stores in Novi Sad and the surrounding villages, with the tendency to expand the retail network. The company also has more than 1000 regular (external) customers. It also does business with a great number of unions, whose members can buy fresh and quality products and pay by monthly instalments.
Meat Industry STRAND pays great attention to the professional training of all the employees since the company’s success depends on the work and motivation of its workers. The policy to support the education of the young resulted in a long-term, successful and productive cooperation of Meat Industry STRAND and the Faculty of Technology at Novi Sad University and the Secondary School for training in crafts ‘Pavle Savic’ in Novi Sad. The students of these two institutions can complete their practical training on the company’s premises, and the best among them are granted scholarship.
The company’s motto ‘Quality is our philosophy,’ is the result of 30 years of tradition and trust, as well as our positive energy put into the products and the presence on the market.
On 1st March 2008, Meat Industry STRAND opened another business branch – a hotel and catering establishment, the Vigor Hotel (capacity 50 beds).